Designing Exhibition Booth That Stands Out: What Does It Take?

What is an exhibition booth?

An exhibition booth, sometimes called a trade show booth or expo display is a designated space within a trade show or event where businesses or organisations can set up displays to showcase their products, services and brands. It is a physical area that provides a platform for companies to interact with those who are attending the event and potential customers.

What is the difference between an exhibition stand and booth?

Both exhibition stand and booth are terms used to refer to the space where a business or organisation presents its services, products and brand during an event.

However, there are some differences. An exhibition stand typically conveys a more elaborate and custom-designed display area. It is often associated with a higher level of creativity and customisation.

An exhibition booth is a more general term that encompasses a range of display spaces, including both simpler and standardised setups, as well as more elaborate designs. The choice between using a stand or booth often depends on the budget, scale and desired impact of the presentation as well as the event itself.